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What Is This “App Tracking Transparency” Apple Added to iOS 14.5?
You’ve likely seen mention of the dispute between Apple and Facebook. It revolves around App Tracking Transparency (ATT), a technology Apple released in iOS 14.5. The goal of ATT is to give iPhone and iPad users more control over the extent to which app makers can track their data and activities across apps and websites owned by other companies. Before App Tracking Transparency, nothing prev... Read more -
Web Ads: Making the Best of a Lose-Lose Scenario
Typically, we like to help you solve problems in these articles. But there’s one problem we all face that has no good solution: ads on Web pages. Let us explain the background, after which you can decide how you want to proceed. Put simply, advertising is the economic engine of the Web. Google and Facebook make billions and billions of dollars every quarter, almost entirely on advertising. P... Read more